Highlight Story EN

Pure design, cast in titanium

The new Jos. Eschenbach collection.

Our favourite material shows its many faces: pure titanium plays the leading role here in the current Jos. Eschenbach collection. Reduced to the essentials, eleven models encapsulate extreme light design with great clarity. The structured signature temple made of flexible beta titanium brings out the main points without being garish. Shapes in a modern form complete the look.

DESIGN TWINS

Two fashionable highlights with a clear form language set the agenda. Various materials, cool and trendy colours create a wide variety of looks from two frames. Frames without nose pads, smart, striking and made of acetate adapt themselves simply and with mainly matt colours to every style. The flexible beta titanium temples with their fine structure provide just the right amount of accentuation – with a technically elaborate grid pattern and unflustered at the same time. Discreet trend colours emphasize the inner side of the temples.

The twin: pure titanium milled from a block becomes extremely light yet very expressive frames; new practicality, brought technically and clearly straight to the point. The broad nose bridge with pads is an eye-catcher. Super-matt colours and the signature temples with contrasting tones on the inner sides make the model an absolute showpiece.

EMPOWERED LIGHTNESS

Pure titanium frames, precisely made from one piece, demonstrate their individuality in four models: in comfortable lightness, trend-setting form language and up-to-date fashion colours. The men’s model captures the successful colour palette for men with tones such as Rain Forest and Jet Black and in this way underlines the rougher form in tones too. The deep shapes immediately catch the eye, setting a statement of fashionable self-confidence for men. The signature temples guarantee the customary flexibility and score points with the elaborately etched pattern.

The classic square for him draws attention through a broader bridge. In muted, matt colours, the model at the same time stands for unflustered vision. These frames are also surprising with their absolute lightness in wearing, provided by titanium milled precisely from one block. The model for her has its focus on the upper glasses edge and the cheeks. The striking yet very feminine form scores points with its contemporary colour combinations – for example with a feminine colour gradient from Night Blue to Rosé Gold. The signature temples, thanks to beta titanium, provide maximum flexibility. The more delicate eye rims of the second feminine model give a re-interpretation of the theme. The surprising lightness of the titanium frames is also reflected in the jaunty design: it flatters its wearer with fine curves. With no colour gradient, but in three matt, markedly feminine colour combinations. Clear, feminine, pure.

ESSENTIAL RICHNESS

Four ultra-thin frames made of extremely light beta titanium achieve maximum flexibility from a minimum of material. The fronts get by with a mere 0.8 millimetres: a floating look that is virtually weightless when wearing. Delicate frames for great vision. The women’s model is convincing with its high-quality look and super-feminine form. The wearer correspondingly has a choice of beautiful, feminine gold and rose tones (all over or on the cheeks and temples), monochrome and metallic variants.

The two unisex models with a round form and a highly modern panto with an angular upper line offer two designs which also play out their individuality in the choice of colours. Five different colours for him and her and three variations in the colouring demonstrate how compatible titanium is for every look. Completely in ultra-matt tones, with a coloured front or coloured all over.

SPECIALIZED ADDITION

Two successful models from the basic collection show how versatile they are. The colour update gives a feminine note in olive gold and berry-rosé gold to the unisex panto with a straight upper edge. The classic acetate panto is given a fresh, feminine colour update and makes its way into the future with warm and delicate nuances in sea green-gold and aubergine-rose gold.

The classic panto also demonstrates seasonal versatility with an accentuatedly feminine rosé gold sunglasses clip. The warmly toned gradient lenses make it very easy to adapt to both summer and winter – and the successful panto becomes an all-rounder. Cool or warm? The clip gives a freedom of choice in two colour variants. A tinge of extravagance for every day: excitingly striking in form and colour, a special men’s model – matt on outside and shiny inside – plays with colour accents. Colour-contrasting rings emphasize the masculine eye form. Thanks to pure and discreet colour combinations, the two-layer acetate frames provide just the right touch of personality for their individual wearer. The front has been inspired by the aviator form – and the signature temples effortlessly add the final touch.

WINNING BRAND

Jos. Eschenbach is among the winners of the 2020 German Brand Award in the category of excellence in brand strategy and creation brand communication for storytelling and content marketing. In addition to its brand competence, Jos. Eschenbach also shows absolute design competence. No less than two models of the Jos. Eschenbach collection were also awarded the 2020 German Design Award by council jury for their design.