Highlight Story EN

TRADITION RE-IMAGINED:
PURE SHAPES, PURE STATEMENTS

The new Jos. Eschenbach collection

These new models are only lightweights when it comes to comfort! Jos. Eschenbach has opted for a signature look that is immediate and authentic, with light materials that make a weighty statement: the new collection is an intricate homage to tradition with a modern twist. From highlight models with half-moon Windsor rings to neopilot and panto shapes, from clear designs to extravagance, in pure titanium and cool acetate, these lightweight reimaginations of classic designs with a perfect fit are sure to bring more flexibility to your life.

ICONIC FUSION: CONTINUED

Our signature model for women is a consistent continuation of our combo series and skilful- ly plays with Jos. Eschenbach’s signature style. And makes a clear design statement: the femi- nine neopilot shape with its Windsor upper rim is a true highlight that guarantees pure comfort, thanks to its lightweight titanium frame. A stylish tribute with a modern twist and three colour sche- mes that promise expressive looks: matte-trans- parent yet striking in sophisticated Mauve/ Gun, feminine in Rosé/Gold and graphic in Black/Green.

Tradition you can wear: and not just because titanium makes this men’s model exceptionally light! Available in three variants, this flat shape for men demonstrates how we can mould the zeitgeist: darkened Gun with matte Demi, high- contrast and graphic Matte Black paired with light Gun and Steel Grey with Gun help you focus, in the woods or in the city. Nuances that are here to stay in a model with perfectly balanced and modest proportions.

MINIMALISM TO THE MAX

Minimalism is the new standard: these four models are uncompromising companions and guarantee their wearers full autonomy thanks to their fashionable adaptability. The concept of glasses, broken down to pure function and diluted to create four fashion-forward core shapes – striking in their simplicity, lightweight and with a universal sense of style. Functional and reduced to a distinct design, these amazingly lightweight and wearable models set the stage for a vivid, colourful life.

Four models with a surprising inside-out colour scheme; a second glance reveals their play of colours, while the fronts speak a clear design language: Flat with a sporty touch, the one model for men offers a clear, modern look. The other model has a pure design that highlights the upper rim, taking new paths in vibrant colours. The women’s model is soft and feminine, with a discrete sense of extravagance that presents itself in flattering colours without stealing the show. Bursting with youth and colour, the round panto unisex model is a clear, modern statement piece for him and her.

VALUE IN REDUCTION

Whether you prefer a harmonious panto or a striking angular shape: these two models speak a clear language without being too loud. The glasses themselves take centre stage: this high- quality acetate needs nothing but timeless gradients to create an essential, flowing, modern look. Two models that are as at home in the city as they are in the mountains, making the switch easily while setting style standards that are pure and simple. The titanium temples with their clear lines are a pleasure to touch and represent a functional counterpoint to the acetate. These two models for men will have their wearers feeling at home, no matter the fashion. Enjoy true value in reduction.

WINNING BRAND

Jos. Eschenbach is among the winners of the 2020 German Brand Award in the category of excellence in brand strategy and creation brand communication for storytelling and content marketing. In addition to its brand competence, Jos. Eschenbach also shows absolute design competence. No less than two models of the Jos. Eschenbach collection were also awarded the 2020 German Design Award by council jury for their design.