Our favourite material plays the leading role in seven models. New lens shapes, developed from classic silhouettes, enhance the typical Jos. Eschenbach look in an extremely light and contemporary way. The structured signature temple made of beta titanium now sets casual accents as a men’s and women’s version.
The new Jos. Eschenbach collection plays with clear contours, maximally reduced material and up-to-date design: panto and classic masculine square, feminine forms and functional unisex models display titanium’s versatility.
Extremely light and super-comfortable hypoallergenic titanium has nothing but advantages to offer: its lightness renders even voluminous designs weightless and precise – in pure titanium or as a flexible beta titanium alloy.
The colour palette draws on the muted nuances of nature at rest in an urban context and combines trendy tones with feminine and masculine colours. The result: favourite models that allow room for their wearer’s personality. Refreshment for a striking look that develops its power in a pure titanium tone, delicate nuances and trendy colours.
Pure titanium, precisely milled from a block, gives the fronts their inimitable form. Because it is extremely light, bold designs can also be achieved in a weightless form and in this way provide great wearing comfort: wear – ers are able to choose freely according to the look, because striking and bold frames are just as light as thin-rimmed glasses. Titanium and beta titanium are hypoallergenic and skin-friendly. And last but not least, because the material is corrosionresistant customers can enjoy their timeless design for a long time.
Solid, eye-catching form with a consistently straight upper line, technically emphasized lens shapes, yet light as a feather: with the highlight model titanium shows its pure, matt face.
The style is firmly underlined by the colour scheme in pure titanium and cool night blue. Shiny edges frame the matt, raw-looking block titanium front. The typical Jos. Eschenbach lightness and the milling on the reverse side of the bridge guarantee pleasant flexibility and adaptability. Tangible, high-quality, trendy – material as a visible statement.
PURE NAKED TITANIUM
981107 unisex
Iconic look, freshly enhanced and further devel- oped: with Empowered Lightness the attribute becomes an unmistakable concept. Pure lightness in three models, taken a step further in new lens shapes and colours. Whereas the front, lugs and beta titanium temples have a quiet, monochrome appearance on the outside, the insides and upper edges are accentuated by fashionable colours. The colours remain permanently distinctive thanks to the high-quality coating.
Dynamically curved and softly rounded at the nose bridge: the feminine shapes (981104) made of block titanium gleam in olive green with raspberry or in berry mauve with rose gold. In a soft yet striking form, the design language ventures into an interplay of coolness and femininity.
The feminine square (981105) combines clarity with a slightly curved and at the same time familiar, restrained silhouette. Black or red-brown on the outside, nude or pink on the inside: a high-quality look that scores through elegant, matt colours. The signature temple for women catches the eye with its softly embossed wave pattern.
The square form for men (981106) is matt and striking. Four colour combinations, e.g. matt grey with matt sage or black with petrol multiply the freedom of choice. The signature temple made of beta titanium allows itself a touch of extravagance with the recognisable, technically structured pattern on the outside.
EMPOWERED LIGHTNESS
981104 women
EMPOWERED LIGHTNESS
981106 men
EMPOWERED LIGHTNESS
981105 women
Maximally reduced and highly present for just this reason: the story of the super-light and thinrimmed beta titanium models continues in three new shapes and with contemporary colours. The focus is on classic lens shapes in a modern interpretation – flexible, comfortable, accentuated.
The characterful unisex panto (981103) in a small size focusses on vigorous minimalism and freedom of choice The expanded colour palette plays with different colour qualities: with five colours there is thus a choice of a monochrome matt variant, plating or a combination of a matt front and lug, as well as plated temples.
The men’s model (981102) complements the series with the angular silhouette of a classic square with a larger lens shape. Four masculine colours, including a metallic variant, create a harmonious optical balance to the surprising lightness of this timeless frame.
A fashionable twist to classic feminine forms: the angular women’s model (981101) reveals its character in five attractive colours and flattering gold or rose gold plating. The colours make an appearance as plating versions, complete colours or in a combination of a matt front with plating on the lug and temple. For wearers looking for a discreetly yet unmistakeably trendy touch.
ESSENTIAL RICHNESS
981101 women
ESSENTIAL RICHNESS
981102 men
ESSENTIAL RICHNESS
981103 unisex
The basic models in the coveted, contemporary lens shapes move with the times in a new colour scheme. Jos. Eschenbach’s range of classic models expands constantly thanks to new colours. Variability for individualists who know which shape they favour.
Accents are set by two acetate models: the men’s model (983021) presents itself as fashionably relaxed in olive with light blue inside, as well as in transparent grey-brown with cheerful, matt, inside colours. The round women’s model (983020) captivates in a very feminine way with gradient colours of aubergine and rose and a transparent berry variant. Consciously feminine: the outer side of the temple in rose gold.
The bold metal models present themselves in the customary lightness and in fashion-conscious colour updates. The Panto shape for women (981086) displays trendy, very feminine gradient colours in blue and rose gold. The more angular men’s model (981088) with black in matt gun focusses on a striking masculine colour gradient.
The square frame for men (981087) plays with a contrast of green tones with the trend colour of olive and cheerful light green on the inner side. The most popular, timelessly classic women’s model (981089) is reserved but still trendy thanks to a gradient from dark grey to rose gold.
COLOUR UPDATES
983021 men
ESSENTIAL RICHNESS
983020 women
COLOUR UPDATES
981086 women
COLOUR UPDATES
981088 men
COLOUR UPDATES
981089 women
COLOUR UPDATES
981087 men
Jos. Eschenbach is among the winners of the 2020 German Brand Award in the category of excellence in brand strategy and creation brand communication for storytelling and content marketing. In addition to its brand competence, Jos. Eschenbach also shows absolute design competence. No less than two models of the Jos. Eschenbach collection were also awarded the 2020 German Design Award by council jury for their design.
The German Design Award winning model 981024 is presented in a classic oval form. The shapes display a striking design of the upper rims, which then amalgamate with simple, curved temples. The transfer of the early design into the present-day does without décor and lives solely from its form. The founder year 1913 is engraved on the high-quality titanium nose pads.
Model 918578, likewise a winner of the German Design Award, interprets authentic heritage design in a modern way. The panto shapes are redefined through the material combination of colourful acetate and titanium. The temple construction captures the reduced philosophy of the collection.
